Coffeekind
HUMANKIND. AND COFFEE. COMMUNITIES THAT SPAN THE GLOBE FROM FAR-FLUNG ORIGINS TO LOCAL LANEWAY CAFES. FROM FARM WORKER TO CAFÉ WORKER. RELATIONS FOUNDED ON FLAVOUR. FARMER, ROASTER, BARISTA, DRINKER. ZEST REACHES OUT TO ALL COFFEE LOVERS. WE ARE COFFEEKIND: PEOPLE UNITED BY PASSION, DEFINED BY DIVERSITY, FASCINATED WITH FLAVOUR.
KIND 1 (NOUN)
A group of people or things having similar characteristics.
KIND 2(ADJECTIVE)
Having or showing a friendly, generous, and considerate nature.
COFFEE(NOUN)
What we are all in it for.
WHO ARE COFFEEKIND?
From crop to cup there is a community of millions,
people of all kinds, united by a love for coffee.
The Farmer.
The families, the towns, the workers. The hands that pick the cherries, spirit that perseveres. The faces that capture the journey. And the joy in the ready smiles that reflect our love of the bean.
This is Coffeekind.
The roaster.
The heat. The curves. The intent, steady hands. The beads of sweat. The earnest diligence to do justice to the bean. The driver. The packer. Sales and creatives, giving their best work to present our bean as best they can.
This is Coffeekind.
THE BARISTA.
The self-learned coffee guru at home pouring-over in the best natural-mood-light, the hard-working the coffee-calloused dry-eyed barista pushing through the 12th hour still smiling.
This is Coffeekind.
THE DRINKER.
The people that fill the space between brews. On crates in lane-ways, indulgent brunchers in their Saturday-best, the at-home Dads grabbing 15 minutes quiet time after school runs, the suited business-woman juggling a newspaper and Keepcup on the tram.
This is Coffeekind.