The unique “Flavour terrains” in our branding components highlight these important elements that support Coffeekind. Flavour/Origin, Colour/Terrain, Texture/Depth.
Pop&Pac cleverly blended and developed our beloved concepts behind the micro-lot infographics and the Espressist series still life, flavour profile shots (remember the gooey chocolate, cream and berry delicious mess of our African Mailman Espressist identity?)
The flavour terrain wallpaper uses carefully developed keys to create patterns with depth and texture that represent elements of a coffee such as origin, flavour notes, geography, and topography. Each Zest product has its own unique pattern.
Zest are travellers; journeying to different landscapes
across the globe to find the best roasts; innovators in the
specialty coffee experience. Coffee is a flavour landscape
of complexity and personality.
This direction uses texture to demonstrate the
different flavour profiles of coffee and their origins.
Textures can be generated graphically or from found material
that reflects that coffee’s region.